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Our Story

In Memory of our Founder!

Mr. David Mendez. Because of your Big Heart and dedication to children, thousands of children now have a love for fishing. Your legacy lives on with Hooked for Life Kids Gone Fish'n. We miss you.

Each year, Hooked for Life - Kids Gone Fish'n draws more than 5,000 people, and many children – and families -- learn to fish for the first time.

Our community partners have been a tremendous help with providing this quality-of-life event to our City. With our event being held on one of Brownsville’s beautiful resacas, Hooked for Life fully supports the BPUB’s efforts with resaca restoration and recreational utilization.  Brownsville’s resacas are a jewel in the community – from kayak use to fishing.

Events like Kids Gone Fish’n help to ensure that recreational fishing continues to give back to our community via sales and hotel occupancy tax revenue.

David strongly believed in the proverb, "give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime."